Where is my Full Cream? 

I have always been fond of an ice cold glass of milk, full cream milk in particular. There is just something about that first sip of creaminess that takes me back to my childhood on the farm. Never before has it been an issue sourcing fresh, full cream milk. But in the past two months it has come to my attention that my local Woolies and Checkers are either just selling one brand of full cream milk or they are out of stock. I did not make much of it until my flatmate got onto the ‘banting’ bandwagon. Et voila, I got my answer.

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It has become such a ‘craze’ that some stores sell out of full cream milk, bizarre don’t you think? Or are they playing with us as consumers? Not only do these stores run out of milk but the price of common vegetables such as broccoli has gone up, almost seeming like it may be an delicacy. Yes there is such a thing as supply and demand, but never before have realized that it can influence my shopping habits as much as it has been lately. The real question should probably be, who was the marketing mastermind behind the Tim Noaks diet? Because banting is surely making waves in the grocery shopping industry.

Posted by Zarine